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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.tenpointsfootwear.com communicate with us or sign up for our newsletter.

We process your personal data in accordance with applicable data protection legislation.

Registration manager is Ten Points AB, VAT: SE556786875601, Importgatan 4, 26273 Ängelholm, Sweden.

You always have the right to request correction, change or cancel any personal data we have collected.

If you have any questions or concerns regarding our privacy policy or your personal data we have collected, don´t hesitate to contact our customer service at shop@tenpoints.se 

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.


We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. We use the analysis tool "Google Analytics" and "Hotjar" to collect information about how the website is used by our visitors. We also use the tool "Google adsense" to analyze our advertising on Facebook and Google. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- Communicate with you;

- Screen our orders for potential risk or fraud; and

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights 

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.  You have also the right to data portability and limitation regarding your personal information we have. If you would like to exercise this right, please contact us through the contact information below.

As a European resident customer of ours, in some cases you have the right to object to how your personal data is used. The right to object applies when personal data is processed to perform a task of public interest, as part of the exercise of authority or after a balance of interests has been made. If you object to the processing in such cases, we will continue to process the data only if it can be demonstrated that there are compelling legitimate reasons for the need to process the data that overweigh your interests, rights, and freedoms or if the processing is carried out for the establishment, exercise or defense of legal claims. However, you always have the right to object to your personal data being used for direct marketing. Such objections can be made at any time to shop@tenpoints.se If an objection to direct marketing is made, your personal data will no longer be processed for such purposes.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

We also handle your order information in connection with the company´s legal obligations according to legal requirements, rulings and government decisions.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


The Site is not intended for individuals under the age of 18 years.

Contact us

For more information about our privacy policy, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at shop@tenpoints.se, call us at +46 431 44 50 70 or by mail using the details provided below:

Ten Points AB

Importgatan 4

Ängelholm SE 26273


Customer service opening hour: Monday - Friday 8am - 3pm

All enquiries: shop@tenpoints.se 

We will answer all enquiries within 48 hours on working days, however, some exceptions may occur. Usually when we have to contact a third party such a factory, freight forwarder or similar.